Tailwind Advisory

Hey Big Vendor!

Richard Tams — Thu, 15 Oct 2020 17:20:37 +0000

Hey Big Vendor! During almost 30 years working within a well known FTSE 100 company, I was frequently the target of many a zealous vendor trying get a slice of our multimillion pound sales and marketing budget. I have to say, for the most part, I found them to be a pain in the […]

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Richard Tams moderating ITM virtual conferences throughout 2020

Richard Tams — Wed, 30 Sep 2020 08:26:58 +0000

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Curate your Zoom Bookcase: 10 books that should be in there and 10 that shouldn’t

Richard Tams — Wed, 30 Sep 2020 08:09:50 +0000

In a previous article, I talked about the importance of getting your Zoom background right. While windblown palm trees and meteor showers were originally amusing backdrops and an effective way to show off your fluency in operating video conferencing technology, let’s think about how we can inject more gravitas into your online habitat. We established […]

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Video Killed the Orator!

Richard Tams — Wed, 30 Sep 2020 08:06:13 +0000

For those accustomed to addressing others from the head of a boardroom table, the dais of a press briefing or the stage of an international convention, a sea of eyes staring at you is not too distressing. Ask them to launch forth into a little green light at the top of their laptop for 30 […]

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Keeping Up Appearances

Richard Tams — Sat, 04 Apr 2020 11:48:20 +0000

In the midst of the global Covid-19 pandemic, millions of people across the world are waking up this morning to another day of working remotely, mostly at home. Kitchen tables, box rooms and garden sheds have been hastily cleared to make way for a laptop, printer and a mug of coffee. In a bid to […]

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Ain’t Com-plane-ing!

Richard Tams — Mon, 02 Mar 2020 08:57:50 +0000

Public Relations Executive and Humourist, Franklin P. Jones once wrote that “Untold suffering seldom is” and, having worked for almost three decades at the customer coalface of a renowned air transport provider, I can heartily echo this sentiment. My many days managing the relationship between the airline and its top corporate customers were peppered […]

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Richard moderating at the Institute of Travel Management Conference Brighton in May 2019

Richard Tams — Mon, 24 Feb 2020 12:31:08 +0000

Over 530 industry leaders and professionals joined us for the most successful ITM event ever.

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Richard speaking at the Institute of Travel Management Ireland Conference in Dublin in November 2019

Richard Tams — Mon, 24 Feb 2020 12:04:21 +0000

The conference focused on educating, informing, connecting and inspiring the business travel industry in Ireland.

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Richard moderating at the Global Business Travel Association Conference in Munich in November 2019

Richard Tams — Mon, 24 Feb 2020 12:01:49 +0000

The GBTA Conference is where the next generation of travel professionals meets world-class education and networking with industry-leading suppliers. It is Europe’s premier business travel event, featuring 1,000+ global attendees, 50+ exhibiting companies and a world-class programme on the latest industry technologies, issues and trends.

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Where has all the glamour gone?

Richard Tams — Sat, 04 Jan 2020 10:17:11 +0000

In contrast to their early 20thcentury forefathers and mothers, today’s premium travellers are so bitterly disappointing. You only have to survey the business class lounge at any airport these days to see what I mean. The BA Club lounge at Terminal 5 should be the very epicentre of glamour. An exclusive champagne-soaked rendezvous at the […]

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